All this and content too? Content creation for busy people with better things to do.
We’re all consumers and creators of content.
But most of us struggle with the second one.
We never signed up to be publishers when we built our wonderful websites – but that’s what we’ve become.
The web and social media offer us great reach. We can connect with just about anyone. But for many of us, having this powerful tool and making the most of it are two different things. Not all of us have the time, the skills, creativity or the passion to make our digital communications really deliver on their promise.
In the digital soup we all swim in, being bland is a disaster.
We know we need to make our own messages distinctive and value rich.
Trouble is, doing that takes time and skill. If you’re delivering a service, designing a programme, seeing clients or raising funds, you probably feel lucky to push out a blog or write a regular newsletter. Let’s face it, your content probably never gets the attention it deserves.
Blogs go unattended. Links lose their lustre. Pages gather dust.
Without careful tending, digital resources stagnate.
And as they languish, they leave us feeling guilty:
~Guilty for not doing enough
~Confused about what we should be doing
~Concerned what we’re doing isn’t effective.
You don’t have to suffer web-blight and bloggers guilt. You can get your content back on track without too much risk or effort.
I can create high quality content that is technically precise, written to represent your brand and delivered to meet your strategic objectives. I can manage your existing content, refresh it and put it back to work for you. With fluency, intelligence and passion I can commission or write your digital content. I can curate your site, help you devise strategy and follow through with delivering, measuring and reviewing so you get the very best from your communication spend.
Let me take the pain out of publishing and leave you to get on and do the things you do best.
Whatever your most pressing content needs are, I can deliver. I produce all kinds of content for all kinds of purposes. I write articles and blog pieces, profiles, case studies, media packs, conference reports, annual reports and newsletters. I can make data meaningful and present it to technical and non technical audiences. I can keep on top of the news and keep your website up to date so that you don’t have to. I love the written word and I love its reach. I want to make it work hard for you.
Creating great content should never be a burden.
I have experience in health services, global and public health issues and also write about leadership, business and marketing.
Web content of all kinds, case studies, reports, insightful blog posts, press packs, annual reports, articles and more.
Build beautiful relationships start with well crafted content. If you have a project and need my help, find my number here.
Have you got a strategy to strengthen your reputation? To build better donor relations? To reach your clients, customers and users?
I can help you review your website and audit your existing content. Together we can create a content strategy to give your communication drive and purpose.
With a well planned strategy to support them, your messages will have real impact. Let’s put your communications to work.
I am an experienced qualitative researcher, using content analysis to find insight and build theories. I work with small expert teams to find answers to your most inscrutable problems.
Get in touch, connect, I’m looking forward to working with you.
Sign up for my newsletter for occasional insight into health issues and reputation building communications. I’m not making any promises as to how often you’ll hear from me, so expect some surprises.
I’ll send you my best thinking on communications. No as found solutions, but aha’s to help you move your own work forwards, short, pithy and purposeful.