This book claims it will change the way you work, FOREVER!
Candid, direct and assertive, Fried and Heinemeirer to put a series of guiding principles together that ooze good sense and demolish accepted business thinking.
The book is a manifesto for a new way of doing business, one that prizes simplicity, agility and frugality and it points a critical, wagging finger at the false god of finance that results in investor dependent, growth addicted, complexity-riddled start-ups.
Targeted at fledgling and small businesses and fueled by entrepreneurial spirit, this book surprises at every turn of the page. At its heart is a simple message –simplicity in all things leads to a good life and a good business. Its message of simplification is compelling and debunks thinking on everything from hiring talent to raising capital, from decision making to marketing.
In the Rework world of business,
‘Simple is good’
Because it gives control over product, process and delivery
‘Complexity is bad’
because it is unnecessary, wasteful, depersonalising and generally crazy making.
The authors have no respect for business’ holy cows. They challenge the compulsion to grow. They query the need for PR spend. They advise against big decisions. They urge you not to work longer than 9 to 5. And suggest you don’t employ someone if you can do the job yourself.
They say, stay anonymous, stay small.
They turn their backs to bragging, spin, puff and PR style pizzazz. And say, stay modest and stop talking the business up to inspire or win investment. If you want to deliver a great product they advise you to keep quiet, stay small, stay flexible and work to develop a product that is REALLY GOOD. They believe loving what you do is the driving passion that makes any business successful.
So, if you’re looking for advice on securing investment, beefing up your company, selling up and cashing in, then this is not the book for you.
Entrepreneurs of all kinds, with big or small ideas, will love it’s can do/must do mentality.
It is a call to action for getting up off the sofa and making stuff happen.
Anyone involved in business will find something in this book to make them think again about how they do what they do, if it could be done differently and more simply. It’s a book that will arm you with a new probing curiosity andwill have you questioning the way you do things and why, and then question them some more.
Rework represents a small investment for a generous portion of brilliant, fresh business advice. It may -or may not- change the way you work forever, but it will unquestionably change the way you think.
REWORK: Jason Fried & David Heinemeier Hansson, Vermillion, 2010 £10.99